Samia Naciri is a data analysis, business intelligence and data visualisation expert. With over 18 years of experience working with various business owners and operational teams, Samia has honed her ability to meet expectations and drive insights with agile teams. She has managed various projects of implementation, integration, and deployment on digital and decision support systems.

Samia has a Ph.D. in decision support systems, and is expanding her research area to uncover insights that answer critical business questions.