With over 24 years of working experience in financial institutions, Bradley has spent the last 12 years working on group or business unit strategic initiatives and projects spanning across multiple areas in banking and has held various roles in the Retail and Business Banking businesses, from frontline Sales Management to Business Unit and Customer Strategy design and execution across areas of Customer Value Proposition; Product Development and Alliance Banking, Product Management; Programme and Project Management as well as Divisional Change Management. Some of this time was spent working closely with McKinsey and other advisory companies to reshape bank strategies unlock incremental value.