Firdows is a Business Intelligence Analyst at Craft Intelligence, specialising in creating visualisations, reports, and data models. Her responsibilities encompass designing efficient ETL workflows, crafting insightful visualisations, and generating comprehensive reports that drive informed decision making.

Prior to joining Craft Intelligence, Firdows was a data analyst at a prominent fashion retailer in South Africa where she gained experience in utilising BI tools to dissect complex datasets, uncover trends, and present actionable insights to drive business growth.

Firdows graduated from the University of the Witwatersrand with a Bachelor of Commerce degree, specialising in Information Systems.